During many years outbound tourism from China was very small and Chinese hotel companies were more or less unknown internationally. Today this picture has changed dramatically. Following rapid growth in domestic tourism, Chinese outbound tourism has grown massively.
Chinese investments in the international hotel sector have also increased in recent years with several large transactions. Earlier this year, the HNA Group launched a bid for the Carlson Group. In 2015, Jin Jiang acquired Groupe du Louvre and the investment group Fosun acquired Club Med. In 2014, the insurance company Anbang took ownership of Waldorf Astoria in New York.
The rise in Chinese outbound tourism and international hotel investments raises a number of questions for actors in the hotel sector in the Western world:
- What do we know about chinese tourists and investors?
- What are the composition and need of outbound Chinese tourists?
- Will Chinese owners, brands and operators use other strategies and ways of organising the value chain than we are used to?
- How will competition and asset values be affected?
- How will the development of the Chinese economy influence outbound tourism and investments?
- These are the questions that will be addressed during this year's Pandox Hotel Market Day.
Each speaker's presentation material will published in the agenda.
For the full programme please click here!