Trends in the hotel market
Pandox operates in a dynamic industry shaped by several strong trends and drivers: increasing prosperity, a growing middle class, a more interconnected business and leisure lifestyle combined with the opportunities created by digitalization. The pandemic has not changed people’s fundamental need to travel.
A bigger, richer world
What is changing
The world is growing economically and the population is increasing.
The global middle class is constantly growing.
Impact on the industry
Greater prosperity is resulting in increased travel, which in turn increases demand for hotel rooms.
Pandox response
We offer hotel properties and hotel products where hotel operators can run their business.
Focus on experiences
What is changing
Once material needs have been satisfied, experiences become increasingly important.
People value their freedom more than before the pandemic.
Impact on the industry
People are travelling for more reasons than previously. This calls for greater understanding of the drivers of different demand segments and how to tailor hotel products to them.
Pandox response
We are constantly developing our hotel products so that they attract various types of demand based on the specific conditions of the market, the microlocation and the hotel property.
A smooth guest journey
What is changing
A smooth guest journey is associated with high expectations.
Digitalisation is also shaping the guest experience in new ways.
Impact on the industry
Today’s hotel guests want to maximise their positive experiences, whether travelling for business or pleasure. The hotel is no longer just a place to sleep, but part of a lifestyle.
Pandox response
We are constantly exploring and testing new ways to improve the guest experience. Our ecosystem of partnerships and relationships is a strong competitive advantage in this.
Guests have multiple roles
What is changing
Travel is changing.
A guest may begin their journey as a business traveller and end it as a leisure traveller, or vice versa.
Impact on the industry
When hotel guests shift between different roles during a trip, they demand more of the hotel product and the guest experience.
Pandox response
We use various strategies to maximise the revenue streams in each individual hotel property; for example, through flexible room concepts and an attractive service offering.
Sustainability and values
What is changing
As the level of knowledge increases, there is a growing expectation that companies will focus on ESG.
Expectations regarding transparency and fulfilment of the Paris Agreement, including biodiversity.
Changed practices among investors and banks are steering capital towards sustainable actors.
Impact on the industry
Integrating sustainability into the business strategy.
Requirements regarding energy efficiency and climate-neutral operations.
Biodiversity and transparency in the value chain.
Pandox response
Established science-based targets. CapEx plan for investments within Scope 1 and 2. A plan for Scope 3 has been produced. Reporting according to CSRD.