Hotel Market Day 2026

Pandox will host its annual Hotel Market Day on 17 November 2026 at Hamburger Börs in Stockholm. 

Wealth is passed from one generation to the next. So are values, habits and expectations. As younger generations gain greater economic influence, how might they reshape the way we travel, choose hotels and spend on experiences?

This year’s Pandox Hotel Market Day explores The Great Generational Wealth Transfer and its implications for the hotel and travel industry. Bringing together perspectives from economics, generational change, wellbeing and the hotel market, we will discuss the forces shaping future demand. What will change as new generations take the lead, and which needs will remain?

Meet the speakers

Special contributon: Paul Donovan, Chief Economist, UBS Global Wealth Management
The generational wealth transfer and what it means for the economy and consumption

Jenk Oz, Founder & CEO, Thred Media
Gen Z values and their views on consumption and experiences

Magnus Lindkvist, Trendspotter & Futurologist
The future, innovation and new ways of thinking about the times ahead

Willemijn Geels, Vice President Development, IHG
How hotels are meeting the needs and preferences of new generations

Sean Morgan, Head of Travel Industry Research, Tourism Economics
Data and trends of the future of travel

Thomas Emanuel, Head of Hospitality Thought Leadership, Savills
The future owners of hotel real estate

Neil Chatterjee, Director, Expedia Group / Stephanie Rogers, Senior Director, Expedia Group
Trends in travel

Micael Dahlen, Professor of Wellbeing, Welfare and Happiness, Stockholm School of Economics
The future, happiness and consumer behaviour

Pandox introduced the Hotel Market Day in 1996 with the ambition of analysing important changes in the world around us and contributing to increased knowledge in and about the hotel industry. Since then, the day has developed into an established meeting place for decision-makers in the international hotel industry.