ABSOLUT ICEBAR IS OPENING IN THE PANDOX HOTEL, COPENHAGEN HOTEL 27

                                                                          PRESS RELEASE
Stockholm 13 September, 2006
 
 
ABSOLUT ICEBAR IS OPENING IN THE PANDOX HOTEL, COPENHAGEN HOTEL 27
 
During the spring, Absolut Icebar is opening Copenhagen's fist icebar in Copenhagen Hotel 27, a hotel owned and operated by Pandox since 2005.
 
During the past four years, V&S Absolut Spirits and Icehotel have opened Absolut Icebars in Stockholm, Milan, London and Tokyo. The original is in the Icehotel in Jukkasjärvi, Lapland, where the world's first Icebar opened in 1994. Establishing in Copenhagen is expected to attract great attention and will strengthen Copenhagen Hotel 27's market position. The hotel is undergoing re-profiling to a design and lifestyle hotel.
 
The hotel has 200 rooms and is just a stone's throw from Rådhusplatsen and Tivoli in the middle of the entertainment district.
 
 
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For further information, please contact:
 
Anders Nissen, CEO Pandox AB, phone +46 (0)8-506 205 50
 
Pandox is one of Europe's leading players in the hotel property market. The portfolio consists of 39 hotels, including seven operations, with a total of approximately 8,880 rooms located in Sweden, Denmark, Germany, Belgium, United Kingdom, Switzerland and the Bahamas. Pandox' hotels are operated in different forms under well-known brands such as Scandic, Hilton, Radisson SAS, Crowne Plaza, Choice or through independent distribution channels.